Fitim Beqaj

Brand identity

Arca

A calm, nature-inspired visual identity for a stroller brand, brought to life through product imagery and digital experiences.

Scope
Visual identity, brand applications and digital design
Design
Fitim Beqaj
Arca green symbol and wordmark over a family photograph
Arca symbol embroidered on green fabric
Arca stroller photography and product moodboard
Lavender Arca stroller canopy and frame details
Arca stroller customization interface on a phone
Arca identity development with sketches and color samples
Arca mobile website on rust-colored fabric
Arca website presented on a tablet
Arca product browsing experience on a tablet
Close-up of the Arca website on a display
Arca homepage on a laptop
Arca embossed symbol on a black fabric label
Arca stroller canopy and handle details
Arca stroller and product detail collage
Arca stroller color range viewed from above
Arca stroller lifestyle photograph and seat details
Arca product configuration page on a laptop
Arca mobile product page
Arca white logo on green
Arca green symbol and dark wordmark on white
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