Fitim Beqaj

Brand identity

Blij Koud

A playful, nostalgic identity for a natural ice-cream brand, combining bold red and cream with a crafted heritage feel.

Scope
Brand identity, logo, color system and applications
Design
Fitim Beqaj
Blij Koud natural ice cream badge on red and cream stripes
Blij Koud wordmark and natural ice cream badge
Blij Koud badge color variations
Blij Koud identity applied as stamps
Blij Koud logo sketches and exploration
Blij Koud color palette with natural ice cream
Blij Koud identity applied to a T-shirt and shopping bag
Blij Koud identity applied to printed cards
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