Fitim Beqaj

Brand identity

Vrlo

A thoughtful dog-food identity built around honest ingredients, playful character and a warm everyday feel.

Scope
Brand identity, logo, illustration, packaging and applications
Design
Fitim Beqaj
Vrlo handwritten wordmark with a dog integrated into the lettering
Vrlo brand story with friendly dog illustrations
Cream and blue Vrlo business cards arranged across a mirror
Two-color treatment of the Vrlo logo
Vrlo dog-food packaging system applied to product tins
Blue and cream Vrlo branded dog bowls
Vrlo thank-you illustration featuring a resting dog and food bowl
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